The Role of Influencers in the Betting Market
Digital influencers have become key players in the sports betting market, acting as a bridge between platforms and potential bettors. This article explores how these professionals can operate legally and responsibly in the sector, and how Byteplay Labs' tools can help them maximize their impact.
The new legal context for influencers in the betting market
With the regulation of betting in Brazil through Law No. 14,790/2023, the role of influencers has gained new legal contours. The legislation establishes clear guidelines on gambling advertising, directly affecting those who work with the promotion of brands and products in this sector.
The main points of the new legislation affecting influencers include:
- Prohibition of advertising directed at minors under 18
- Obligation to inform that gambling is restricted to adults
- Need to warn about the risks of addiction and irresponsible gambling
- Ban on using personalities who have strong appeal among children and adolescents
- Requirement for transparency regarding the advertising nature of the content
Influencers who do not observe these rules may face not only administrative sanctions but also be held liable for misleading or abusive advertising under the terms of the Consumer Protection Code.
The different roles of influencers in the betting ecosystem
Influencers can act in various ways in the betting market, each with its own characteristics and legal requirements:
Influencer roles
Betting site affiliates
They promote specific betting platforms and receive commission for the traffic or registrations generated, making it necessary to clearly disclose the commercial relationship.
Tipsters
Specialists who share analyses and tips about sporting events, often monetizing their content through subscriptions or partnerships.
Educational content creators
They produce tutorials and informative materials about betting strategies and operations, without necessarily promoting specific platforms.
Live betting streamers
They broadcast their betting sessions in real-time, sharing the experience with their followers and interacting with them.
Ethical challenges for betting influencers
Beyond legal issues, influencers face several ethical challenges when working with betting:
- Realistic representation: Avoid excessive glorification of wins while minimizing or omitting losses
- Responsible gambling: Promote healthy betting practices and not encourage risky behaviors
- Truthfulness: Be transparent about results obtained and not exaggerate promises of gains
- Protection of vulnerable audiences: Take additional measures to prevent betting content from reaching minors or people with control issues
- Non-encouragement of addiction: Avoid language or practices that may contribute to addictive behaviors
Responsible influencers recognize that they have a significant impact on their followers and take responsibility for promoting healthy betting practices.
Byteplay Labs' solutions for influencers
Byteplay Labs has developed a set of specific tools to support influencers in their role in the betting market:
ByteInfluence CRM
Complete relationship management platform that allows influencers to track their audience engagement, segment followers by interests and behavior, and optimize their content strategies to maximize impact.
ByteAnalytics
Advanced analysis system that helps influencers understand which types of content generate greater engagement, conversion, and retention, enabling data-driven decisions to optimize their strategy.
ByteGuard Compliance
Tool that analyzes content in real-time and provides alerts about possible violations of betting advertising rules, helping influencers stay compliant with legislation.
ByteInsight para Tipsters
Solution that provides detailed data and statistical analyses about sporting events, allowing tipsters to offer more well-founded and accurate analyses to their audience.
All these solutions were developed considering the specific needs of influencers in the betting ecosystem, allowing them to optimize their work while maintaining compliance with legal requirements.
Success cases: influencers using Byteplay tools
Testimonial
"Since I started using ByteInfluence CRM, I've been able to increase my audience engagement by 47% and, more importantly, I've come to better understand who my followers are and what they really look for in my content. The compliance tools have also given me more security to operate in this highly regulated market."
Best practices for influencers in the betting market
Based on our experience and market best practices, we recommend that influencers follow these guidelines:
- Develop a clear disclosure policy – Establish clear guidelines on how you will disclose paid partnerships and commercial relationships, maintaining total transparency with your audience.
- Educate yourself about legislation – Stay updated on the laws that regulate betting advertising in your country and in the countries where your followers are located.
- Prioritize responsibility – Always include messages about responsible gambling in your communications and emphasize that betting should be seen as entertainment, not as a source of income.
- Be authentic and consistent – Only promote products and platforms that you actually use and believe in, maintaining coherence with your personal values.
- Use compliance tools – Take advantage of technological solutions such as those offered by Byteplay Labs to ensure that your content is always in compliance with current legislation.
Conclusion
The role of influencers in the betting market will continue to grow and evolve, especially with the regulation of the sector in Brazil. Those who manage to adapt to new legal requirements and adopt responsible practices will have great opportunities in this market.
Byteplay Labs is committed to providing the tools and support necessary for influencers to operate safely and efficiently in this ecosystem, contributing to a more mature and responsible betting market in Brazil.
Stay updated on the latest trends and innovations for influencers in the betting market and learn about Byteplay Labs' solutions for this segment by contacting our team of specialists.
The future of influencers in the betting ecosystem
With the consolidation of the regulated betting market in Brazil, the role of influencers tends to become even more professionalized. We anticipate the following trends:
- Greater specialization by sports niches or specific types of bets
- Increased demand for educational content and well-founded analyses
- Emergence of specific certifications and credentials for betting influencers
- Deeper integration with data analysis and AI technologies
- Evolution of monetization models to reward quality content and long-term results
Conclusion
Influencers play a crucial role in the betting ecosystem, serving as a bridge between platforms and bettors. With new regulations, ethical and legal conduct becomes not only a responsible choice but a necessity for career sustainability.
Byteplay Labs positions itself as a technological partner for influencers, offering solutions that allow them to maximize impact and engagement while maintaining full compliance with legal requirements. Through this synergy, we contribute to a more mature, responsible, and sustainable market for all involved.